About Us

We combine our expertise across all areas of business intelligence and analytics into a consultative business collaboration process driven by what it takes to achieve your business objectives and outcomes. Our mission is to help you to reach the happy intersection of data, analytics and business value with your organization and clients.

In addition to the core team members below, we partner with a number of independent contractors, consultants and agencies.

Merlyn Roberts, Principal

Merlyn is a senior business analytics leader with 20 years of diverse, in-depth, international experience delivering business value through the eras of Business Intelligence, Big Data Analytics, and Data Science. He emphasizes consultative strategy development and support in developing solutions that are well adopted by his clients and meet their intended business performance objectives. Born and raised in London, UK, Merlyn lives in North Vancouver with his wife and two sons and enjoys running, playing vinyl records and fishing.

Jeff Sawers, Practice Lead, Data Architecture and Business Intelligence

Jeff has spent over 20 years designing and building innovative analytics solutions across several industries and business divisions. He is also a passionate educator focused on maturing the use of enterprise data and analytics for more informed decision making. To ensure enterprise data capabilities evolve and are sustained over time, he prefers simple solutions, developed using a consultative approach, that combine the best of technology, data, architecture, and people within an organization. Born and raised in Greater Vancouver, Jeff resides in Port Coquitlam with his lovely wife and takes every opportunity to be up in the mountains skiing and hiking.

Praveen Duggimpudi, Lead, Data Warehousing and Development

Praveen has a decade of experience as a Business Intelligence Developer and Data-warehousing Specialist using a variety of technologies/BI stacks/Azure, working with data right at the source, through ETL and database/warehouse, and delivery to end users through cubes, reports and data visualization tools. He has worked in Financial Services, Retail, Pharma and Non-Profit sectors, helping clients to migrate between reporting platforms, data pipelines, and core systems, minimizing disruption to business end users. Praveen lives in Toronto with his wife and daughter and enjoys playing volleyball and biking.